Based in Irvine, California, gen-E provides advanced analytics and business intelligence to Fortune 500 enterprises and telecommunications service providers.

Quexor helped gen-E to rejuvenate its product strategy as it sought to expand its market offering. We conducted market analysis, product assessment and analyst research to develop a cohesive product, marketing and sales strategy that resulted in a redefined product roadmap, comprehensive sales playbook, product marketing tools, such as C-Level presentations and demos, which was all supported by a targeted media and analyst outreach program.

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