Sr Account Director
Cheryl thrives on challenges – and the fast-paced, ever-changing landscape of technology marketing is a perfect fit. Coupling strong project management with well-honed marketing intuition, her outputs are creative, concise, and well-communicated.
Cheryl is an energetic, innovative, and creative marketing pro with 20+ years’ experience in the telecom industry. Her expertise lies in translating technical capabilities into benefits, developing differentiated positioning and messaging, and then driving demand through meticulously planned integrated marketing campaigns that include incisive online content, demand generation programs, social media initiatives, and industry events and webinars. Cheryl’s career includes working for, or partnering with, some of the largest and most demanding communications firms in the world, including Microsoft, Redknee, Sprint, Avaya, Nextel, and RIM, where she focused on sales enablement programs that contributed towards creating and accelerating opportunities through the sales pipeline.